Vintage Isn't An Era, It's A Look

This blog is dedicated to vintage lovers. 

We’ll dip toes in the world of vintage fashion, get inspired, and talk about a brand that’ll make you want to buy premium vintage style apparel - that suits a modern lifestyle.

From purley woven, frilly & contoured, truly vintage fashion to a soft knitted, comfortable, washed and processed vibe - let’s see what’s in store!

Did you know, pairing vintage apparel with chic, crisper items from your wardrobe will easily elongate the life of your clothes? That’s the secret sauce of looking fabulous year-round. Feeling nostalgia, happiness, and comfort all at the same time. Read on to get a delicious spin on vintage fashion.

Many people (including my past self) have the stereotypical image of what “vintage” means. As far as definitions go, vintage fashion refers to clothing style 20-100 years ago. Each decade becomes an era and witnesses the change in how people carry themselves. 

Here’s the big news: Vintage isn’t an era, IT’S A LOOK!

If you want to buy premium vintage style apparel & strut in thigh high boots on a sunny open-roof luncheon, go sister I’m cheering you on! The juicy part is this: I’ve looked for affordable yet classy vintage garments online in India, and tell you what? I found dead-ends everywhere. Something just didn’t quite appeal to me. Maybe the designs, or the price points, or the lack of versatility - until I came across Purple Potato: The Vintage Boutique. Have you heard about Purple Potato?

No, I don’t mean potato that’s tinted aubergine on the inside, I’m talking about a home-grown brand based out of Gurgaon, India. Purple Potato: The Vintage Boutique offers its spin on the luxury of vintage wear. The label quenches the thirst for comfortable apparel that encourages self-confidence & grace. And vintage is all about being soft with a hint of an old feel - being new and on trend 📈.

The Purple Potato Collection is garment-dyed to achieve a soft hand-feel and delicate vintage look. Nourished & inspired by fabrics, flowers, and all things nature, the Purple Potato collection is carefully curated keeping consumer comfort in mind. The brand is eco-friendly as it produces small batches of inventory with minimum wastage. Another highlight? Ethically sourced yarn. The foundation of making the fabric that stands the test of time and does not make the garment shrink! Lab testing and quality control ensure best fit no matter who wears it.

This is how they started: The Origin Story

Purple Potato clothing is one of the many ways you can welcome vintage into your life. This is the label for you if you're on the hunt for a rugged, worn-in, yet an effortlessly stylish look. 

From long beads, fluttering sleeves, & fedoras; from oxfords, brooches, & plaid skirts, you can buy premium vintage style apparel, many versions of vintage to express your unique style. You could be anywhere in the world and seek inspiration from the culture & history around you. 

The core of vintage fashion is authenticity. Staying true to time & yourself 💖

What’re you waiting for? Begin here.